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TV advertising makes children overweight
Advertising makes children fat, because every second advertising film that children watch on TV is about sweets and other nibbles. This does not promote a healthy and balanced diet, warn doctors from the German Society for Pediatric Medicine.
Children watch an average of 20,000 to 40,000 commercials on TV each year. About half of all advertising films deal with soft drinks, sweets and savory biscuits. This is the result of an evaluation by the German Society for Pediatric and Adolescent Medicine (DGKJ). Children are particularly susceptible to advertising because they cannot yet differentiate promotions on TV. For this reason, doctors expressed strong concerns about the health magazine "Baby and Family". Doctors fear that the high advertising consumption will lead the children to overweight, as the newspaper reports on Monday.
The pediatrician Dr. med. Berthold Koletzko warned the pharmacy magazine that advertising does not praise fresh fruit and vegetables, but above all products that contain a lot of fat, sugar and table salt. The goods hardly promote ingredients that are important for the healthy development of the child. Diseases such as obesity and diabetes are a risk even in childhood.
The television program itself also plays an important role in the development of obesity. In the course of a study, US researchers came to the conclusion that the children's program in particular leads from private television channels to excessive and unhealthy eating. The scientific journal "American Journal of Public Health" reports on a study in which children watched different television channels. Children who frequently used private channels gained more body weight on average than those who watched educational channels, DVDs and books. Here, the weight remained almost unchanged, taking into account other risk factors.
The main reason for the difference was the commercials. During the advertising breaks, films for sweets, fast food, lemonades and high-sugar cereal corn flakes were shown. In the supermarket, the children mainly demand the advertised food from their parents. The food companies also know this, which is why they are increasingly promoting their products in the children's program. (sb)
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Image: Gerd Altmann / Dieter Petereit / pixelio.de